Marketing Communication Plan
1 Compare different marketing communication planning models: what are the stages? Marketing communications plans should consist of the following elements. These elements are now considered in turn. (Fill and Turnbull 2016) ● Context analysis (developed from a communications perspective) ● Communications objectives ● Marketing communications strategy ● Coordinated communications mix (tools, media and content) ● Resources (human and financial) ● Scheduling and implementation ● Evaluation and control ● Feedback. The Integrated Marketing Communications Plan by McDonald and Wilson 1. Matching Communications Tool Strengths with the Purpose of the Communication 2. Matching Communications to Segment Media Consumption 3. Combining Communications Tools in the Customer Journey The Marketing Communications Planning Framework by Fill Although the two terms MC strategy and MC planning are interlinked, MC strategy is more about the choice of au